Whatever You Think, Think the Opposite (1591841216)

The inspired follow-up to the international bestseller It's Not How Good You Are, It's How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.

Product details

• Format Paperback | 144 pages
• Dimensions 122 x 178 x 10mm | 181g
• Publication date 01 Apr 2006
• Publisher Penguin Putnam Inc
• Imprint PORTFOLIO
• Publication City/Country New York, United States
• Language English
• ISBN10 1591841216
• ISBN13 9781591841210
• Bestsellers rank 64,573

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